Do you understand why some websites are ranking high in the search engine page results (SERP)? Likewise, are you one of those website owners who are warily scratching their heads simply because their websites are wallowing in the quagmire of lower rankings without ever reaching the top three ranks in the SERP? Well, the problem may not lie in how your website was wrought, for surely you have created your website in such a way that it would be good to visit and nice to navigate through. The problem may lie in the fact that you have a very hazy idea of what search engine optimization (SEO) is really all about.
SEO is basically all the things that you would do to make your website rank high in the SERP. It involves both on-page and off-page SEO, and you should engage yourself in both on-page and off-page SEO to make sure that your website will rank high in the SERP.
There are many reasons why you should aim for a higher ranking in the SERP. First, higher ranking means your website will be one of those websites that would be readily clicked upon by web searchers, and once your website is oftentimes clicked upon by searchers, it means that more traffic will be moving in and out of your website. If your website is a business website, then these added clicks will readily translate into potential and actual customers. Say, for instance, you live in the San Francisco Bay Area and you got a business there which seems to be stuck in the doldrums of anonymity. You should readily hire one of the best SEO Services in that area to facilitate the optimization of your website. Surely, your website will immediately rise in the SERP if you were able to zero in on a good SEO service. Likewise, you will be surprised to find that after a month of optimizing your website, you will receive more inquiries and calls from your target customers and clients.
Link Building as the Backbone of SEO
Many so-called pundits in the field of SEO would surely agree to the fact that link building is truly the very essence of SEO. It is indeed the very essence of SEO, and googlebots, the online robots tasked by Google to scour the net, for example, will really look intently on a website with quality links. Hence, it is necessary that your website has those quality links to high PR sites. Links bring with them link juices that are readily considered by Google as indicative of the quality of a website. Without such link juices, your website will not be ranked high by the search engine. For this reason, it is imperative that you slowly build links and backlinks to high PR sites to ensure that your website will increase in ranking.
Yet, there is one caveat in link building which you should readily consider. It is a necessary that your link building should not be drastic or abrupt. Google would not hesitate to slap your website with penalties if it finds that you are artificially padding the number of your links and backlinks. Thus, your links, aside from being of quality, should also be naturally growing.